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Business Development Plan
Karásek, Martin ; Býček, Martin (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis is focused on the realization of the business plan of the company Murexin spol. Ltd. This company needs to move its warehouse and retail space closer to potential customers and to achieve a greater market share. The thesis identifies the specific structure of the business plan, which is further projected into the real state and real data of the company.
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Marketing plan for a social and entertainment company specialising in French gastronomy and culture
ZELENÁ, Adriana
The bachelor thesis is focused on the creation of a marketing plan for a new social-entertainment enterprise specialized in French gastronomy and culture, which will enter the market in Humpolec. The thesis is divided into two main parts. The theoretical part is consists of literary research and methodology. Firstly, I learned literature based on marketing, food service, coffee, and wine. In this part, key concepts were defined, with which I worked further in the practical part. The methodology of the work focus on aim of the bachelor thesis, the research questions, the principle of marketing research and the methods through which the research was carried out. The practical part consist of interpretation of data obtained during marketing research, description of the location, analysis of potential customers and competitors. Then, the marketing plan for the new enterprise was created.
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Business Development Plan
Karásek, Martin ; Býček, Martin (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis is focused on the realization of the business plan of the company Murexin spol. Ltd. This company needs to move its warehouse and retail space closer to potential customers and to achieve a greater market share. The thesis identifies the specific structure of the business plan, which is further projected into the real state and real data of the company.
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User Rating and its Impact on the Willingness to Buy in Online Environments
Kovářová, Veronika ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The goal of this Bachelor Thesis is to define the impact of reviews on potential customers in the online environments. It defines the types of reviews that influence customers positively in their buying decision process and which of them do not have a requisite value for potential customer. Reviews will be compared not only from the structuring or no-structuring viewpoint but also from the content of the published text: its form, length, expertises and language quality. To determine the above will be used the contact method or qualitative research in the form of a personal interview with voluntary respondents who will be contacted via the social network. The goal of the research will not be only to determine what the reviews have the greatest informative value for users, but also to define what form of expression reviewers prefer and how to ensure that consumers will write a valuable and quality reviews.
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Comparison of facebook.com and plus.google.com
Horáková, Jaroslava ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
This thesis shows differences between selected social networks Facebook and Google+. At the beginning, the author describes general characteristics of social networks, their types, advantages, disadvantages and possible risks their users might face. Besides, he presents briefly the two compared and best known social networks. The main objective of the thesis is comparison of the two social networks, compared from the point of view of their various users. In the practical part, the author covers possibilities of the company Zentity s. r. o. on Google+ social network. The examples of links to the website will be created, AdWords advertising and the concluding assessment evaluate the success of the company.
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Methods and forms of presentation of Business Intelligence solutions to potential customers
Křemenák, Jakub ; Pour, Jan (advisor) ; Zajíc, Ján (referee)
In my work I deal with forms and methods of reaching potential clients. It is mainly about ways to reach potential customers and how they take to start thinking about buying our products and services company. This work is theoretical and is divided into three parts. The first part discusses specific ways to reach potential clients. The second section describes how to behave and act when we are in contact with the client, or when presenting for a wider audience. The last section is devoted to the benefits of BI systems, and describe people with whom we come into contact in the sale of information systems, and who decide about purchase our product or not.
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